Andrew Lucas


Client: Chicago Ideas
Agency: p3 mediaworks

Creative Direction, Art Direction, Design, Animation

Chicago Ideas needed three videos to begin all of their talks throughout the year with an emphasis on their biggest event: Chicago Ideas Week. Chicago Ideas is an organization promoting new thought. This video is meant to showcase the momentum of existing backgrounds, ideas and disciplines coming together and creating something new. In abstraction this concept represents the abstract story of innovation told minimalistically with a limited color palette and basic shapes. Out of the three, this video speaks specifically to motivating and accelerating this conversing, dissecting and evolving of ideas.