Andrew Lucas

Frito Lay | Lays Layers

Frito Lay

Agency: Silverspoon Animation
Creative Director: Alan Halls
Production: Silverspoon Animation
Designers: Andrew Lucas, Steve Lee
Character Design: Gabriel Salas
Animators: Andrew Lucas, Josh Weiss
Producer; Laura Herzing, Callie Hanau
Editor: Josh Weiss

Super fun collaboration with Silverspoon Animation. Product launches are always fun, even if they have to fit in a 15 second window. All previz was completed in Cinema 4D and then referenced on set where the focus was on 360 shots of the chips. That footage was brought back into After Effects along with background renders from C4D to be composited together into a layered new way to snack.